Anne QUEFFELEC

anne.queffelec@gmail.com

DIPLOMA

  • Since 2009 : preparation of a PhD of management – University of La Rochelle : «How can automotiv dealers integrate Internet channel in their business models »
  • 1999 – 2000 : DESS of Marketing, University of Burgundy (IAE Dijon) – Dissertation “sports sponsorship : the case of the transatlantic race”
  • 1996 – 1999 : Master of Management


TEACHING

Business game LMBG Resort

  • ESTHUA University of Angers (Master 2)
  • IMUS University Chambéry (Master 2)
  • University of Aix Marseille (Master 2)
  • University of Avignon (Licence Professionnelle))
  • University of La Rochelle, Sciences pour l’Environnement (Master 2)
  • IMUS University Annecy (IUT)
  • ESC La Rochelle (M1 & M2) (Business School)
  • Institut Vatel (M2) (Business School)


Business game LMBG Sustainable development

  • EDHEC, MBA (Business School)
  • University of La Rochelle, seminar with PhD
  • IUT Poitiers (Bachelor program)
  • University of Tours (M2)

Business game LM Production

  • University of Montpellier & CNED,  e-learning (Master 1)

Business game LMBG E-tourism

  • ESTHUA University of Angers (Master 2)

Negotiation

University of La Rochelle
EIGSI (engineering school)
University of Montpellier –CNED (e-learning)

Seminar FNEGE on the business games (public teachers researchers)

RESEARCH

Research areas

  • Social network and management
  •  Networks management
  •  E-reputation
  •  Internet marketing

Conférences

« Les banques doivent-elles avoir peur du web 2.0 ? », with Mathieu Paquerot and Isabelle Sueur, Actes de la Journée de Recherche en Management Bancaire, Université de tours, 19 novembre 2009

« e-réputation : quels enjeux pour le secteur hôtelier ? », with Mathieu Paquerot and Isabelle Sueur, Actes du XVème colloque AIM, Université de La Rochelle, 19, 20 et 21 mai 2010

OTHER PROFESSIONAL EXPERIENCES

  • since 05/2009 : manager, LM Business Games, development and animation of business games
  • 04/2004 – 04/2009 : sales manager, Peugeot store
  • 02/2002 – 03/2004 : sales engineer, Rex Rotary
  • 01 – 07/2001 : product manager, Dufour Yachts